What type of handle to choose for your paper bags? Flat or twisted

Choosing the right type of handle for a paper bag is not just a technical detail: it has a direct impact on customer experience, packaging aesthetics and brand perception. Moreover, each handle has its own characteristics that can make the difference between a comfortable and resistant bag or one that does not meet expectations.

In this article we analyze the two most commonly used options in sustainable bags: the flat handles and the twisted handles. We tell you how they are manufactured, when to use each one and what aspects you should take into account according to the style of your brand and the type of product you offer.

Flat handle: simple, functional and economical

The flat handle is one of the most commonly used for its good value for money. It is made of paper strips that are folded and glued to the inside of the bag, offering a firm and discreet grip.

Its rectangular shape provides stability for transport, and is a perfect choice for bags intended for light to medium products. Moreover, as it is fully integrated into the internal structure, it does not break the external aesthetics of the bag.

Advantages of the flat handle:

• It is more economical than other options.

• Fits small to medium bags well.

• It has a clean and sober look, perfect for minimalist brands.

• It offers a good gripping surface, with no hard edges or uncomfortable areas.

Where is it used?
In fashion stores, bakeries, bookstores, pharmacies and stores looking for a functional and sustainable solution without making packaging more expensive.

Twisted handle: resistant, visual and with presence

The twisted handle, also known as "twist handle" or "twist handle", is composed of two strips of paper wound in a spiral and glued to the inside of the bag by specific reinforcements.

This type of handle is more visible, has volume and generates a recognizable aesthetic. In addition, it offers greater resistance to weight, so it is widely used in medium and large bags.

Advantages of the twisted handle:

• Supports more weight without deforming.

• Adds a distinctive visual touch, ideal for personalized bags.

• Reinforces the artisanal and ecological perception of the bag.

• It is available in multiple colors to match your brand identity.

Where is it used?
In gourmet stores, organic trade, take away, gift stores or brands that want to differentiate themselves with a bag with more visual presence.

Which one to choose?

The choice between flat or twisted handle depends on the intended use of the bag, the type of product to be transported and the brand's communication style.

• If you are looking for an economical, practical and discreet solutionchoose flat handle.

• If you need more resistance or a more visible designopt for a twisted handle.

Both options are 100 % paper, recyclable, durable and customizable. There is no one best option, just one that best fits your specific need.

Paper bag handles not only serve a practical function: they are also part of your brand's visual language. Making the right choice may seem like a small gesture, but it conveys attention to detail, consistency and commitment to a thoughtful customer experience.

Whether flat or twisted, the important thing is that your bag speaks well of you... from the first contact.